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Sustainability is becoming ever more important in tourism and MICE. To respond to the interest expressed by the hotel industry, the Brussels-Capital Region wanted to promote a clear, recognisable label. After a thorough analysis, the international Green Key label was chosen as a standard.

Brussels is now home to Green Key certified business for every need and every level of requirements. The label is a guarantee that the product or service meets certain specifications and strict environmental standards.

What is it?
The Green Key is an international eco-label chosen today by over 2,100 tourism infrastructures in 41 countries worldwide. It is awarded annually to conference centres, tourism facilities, hotels, B&Bs, hostels, camp sites and attractions, based on evaluation criteria rating overall environmental management, waste management, water, energy and green open spaces, food, environmental education, mobility et cetera. Through these criteria, the programme aims to promote sustainable development in tourism and MICE infrastructure.

The Green Key label operates based on a system of mandatory criteria, which candidates must satisfy in full, and optional criteria, in respect of which candidates must gain a minimum of one third of the total points at stake. Establishments awarded the label comply with a series of requirements in a number of fields and are distinguished by the measures they undertake in order to satisfy the optional criteria. Green Key labels are valid for a period of one year and establishments must demonstrate continuous improvement from one year to the next in terms of environmental management.

Who has it?
Brussels is currently home to almost 2,500 Green Key hotel rooms, representing 16% of the available hotel rooms in the city.
A number of large venues were rewarded as well.