Green, Corporate Social Responsibility, Durable, Climate Neutral, and Carbon Footprint… terminology we cannot miss seeing on a daily basis. Beside the fact that it is a very complex subject, we risk quickly to descend to a ‘hype’ level. Al Gore’s ‘Inconvenient Truth’ & propaganda woke up the world to its failure; we have collectively stuck our heads in the sand for too long and now it is high time to reverse the tide, if at all possible, that remains to be seen!

Such a public reprimand has had quite an impact & consequences: not only has it taken an important place in the collective mind, but it also leads to an impulse to overcompensate. Everybody talks about ‘green’, everything needs to be ‘green’ or eco-friendly, to the point where we can even consider this as hypocrisy as we have completely gone overboard on things ‘durable’. However, this article does not have the intention of minimizing or even to ridicule the trend, on the contrary, we want to encourage all efforts ‘within reason’ that will help make our world a better place.

Our industry offers many solutions to contribute to this effort without immediately going to extremes.
Let’s be clear, the organization of traditional congresses cannot - by any stretch of the imagination- be called durable In the Green sense of the word. To bring together thousands of people from all over the world in one place is not exactly a brilliant example of CSR. However we can look at durability in a more abstract way and look for the 3 P’s: People, Planet & Profit. Thus the congress becomes more durable as people must be allowed to develop their knowledge and a profit must be made after all in order to make our world go round. All this would not be possible without meetings large and small; cancelling all meetings would also be the end of society as we know it today.

SO, when we talk about CSR we have to put everything in perspective and conclude that all is relative because “Anything we do or do not do, something is bound to be gained or lost in the process”.

Visit platform website:
www.sustainablemeeting.org

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