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| WEAKNESSES (& how to overcome them) |
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The voyage of a lifetime to a world in one country……from where you take away a thousand memories. |
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Excellent weather – one of the best all year round destinations in the world. |
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Spirit of South Africa with its vibrant multinational culture, 11 languages and music from the heart & soul. |
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Active, adventurous lifestyle with incredible wildlife and day & night game viewing in over 20 National Parks.
Note: South Africa was recently chosen as the adventure destination for Dutch reality TV show, Expedition Unlimited. |
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An exceptional coastline of almost 3.000 kilometres, where the Atlantic meets the Indian Ocean, offering every type of leisure & sport. |
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Out-of-the ordinary experiences – whale watching, walking with elephants, diving with sharks…. |
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Easy access – 55 airlines from 5 Continents. |
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Great business travel facilities & modern meetings’ infrastructure. |
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First class accommodation – from boutique hotels to game lodges, not forgetting 5 star hotels, resorts, spas……
Note: 3 South African game lodges have just been included by National Geographic in their world list of top 50 eco-lodges. |
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Excellent local cuisine & fine Cape wines. |
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Value-for-money. |
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…and so many more – just look for yourself on www.southafrica.net |
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Long flight – yes, it’s around 12 hours, BUT South Africa is in the same time zone, so you won’t be jetlagged. The flight is normally overnight and you’ll wake up in a stimulating new world. |
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Safety concerns – most parts of the country can be visited safely provided you take the same common sense precautions as you would in most countries, and especially big cities. |
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Cost – no more expensive to reach than other long-haul destinations, and once you’re there, the value-for-money will surprise you. It’s simply the voyage of a lifetime to an affordable destination. |
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For doing real Business Unusual. That business which is done outside the official events in South Africa is often done in the bush…..and incentive groups & congress post-tours inevitably go on safari. |
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For every type of imaginative incentive from big movements to small specialist groups…action-packed….city-based, on the coast or in the bush. |
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For demonstrating Corporate Social Responsibility and creating Incentives with a social conscience. Sun International, builders of Sun City, are one of the leaders in this field. |
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For active teambuilding incentives. Cape Town based Adventure Works offers over 20 original programmes, from Paddle with Penguins to Winelands Canoeing. |
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For Conferences & Congresses from 500-12.000 in 3 high-tech convention centres – Cape Town, Durban & Johannesburg. |
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For adding on breathtaking, value-for-money holidays. |
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The 2010 World Cup will be a sell-out and future business will increase.
If you don’t go soon you could miss out, so plan your Business Unusual Event, Meeting or Incentive NOW. |
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 “I have not yet been lucky enough to visit South Africa, but I’ve done SWOT analyses on many destinations around the world. In my extensive researches I have never come across a country with so many strengths, so few weaknesses & so many great opportunities for business travel, meetings, events & incentives.
Nkosi sikelel iAfrica - Yes, the Lord certainly blessed South Africa!”
Bruce Taylor, BBT Online, Belgium
“Our South African experience was GREAT. The country is still so original in many ways. It has the “Big Five”, wonderful beaches & affordable accommodation. …offering high class standards with high value for money.
With pleasure, we will be sending even more groups to this outgoing destination. With the World Cup 2010 as the big Sports Event and even Beyond 2010 we have opened doors. For the locals and corporate tourist, 2010 will add value to the country. I am looking forward to my next Sports Incentive trip, trusting my customers will have the experience of a lifetime.”
Raymon Honings, Managing Director EAE, Netherlands
"The big advantage of South Africa is that the destination is easily accessible from all around the World. So even for international conventions it is quite easy to have them all arrive on the same day, which is very suitable for starting big meetings, presentations and exhibitions.
But also for incentives it is a very attractive destination. There are no jetlag problems which means you can start the programme immediately upon arrival and enjoy every single minute ! The variety of product offer is very wide and every kind of company will find something they’ve dreamed about. Once the client agrees on the long flight and if they have enough time to travel, South Africa is a destination that pleases ! And as an organiser you know the group will have a great time and return with incredible memories."
Anouk Carryn – A.C.T.E Travel & Events, Belgium
“South Africa is the country with lots of good possibilities, from comfortable hotels, to nice state-of-art venues, and from beautiful inspiring landscapes to bustling and happening cities, if you would like to have an active programme or some culinary experiences, South Africa is THE country! Not to mention the nice friendly people, the good infrastructure and the world class wines!”
Dennis Valk, MICE Project Manager American Express, Netherlands
…and on the selection of South Africa as the 2010 international conference destination for the prestigious global Society of Incentive Travel Executives:
"The choice to go to South Africa fully aligns with SITE’s strategic vision. As a global leader in our space, what better way to live our mission than to select a destination that exemplifies diversity, growth and an eye for the future?"
Brenda Anderson, SITE CEO, USA |
|  “Due to the areas and nature of operations of tourism product in South Africa, sustainable and responsible tourism are integral for the economic viability of products. South African products have set benchmarks in not only responsible tourism, but also responsible, luxury tourism. Take care of the land, take care of the people, take care of the wildlife.”
Peggy-Sue Figueira, Business Tourism Manager, Benelux
Peggy-Sue can be reached at EIBTM via the stands: H600 (Cape
Town Convention Bureau), H605 (Tourism Kwazulu Natal), or H640 (Gauteng Tourism Authority). Please leave a message or your card to secure an appointment or send her an email, PeggySue@southafricantourism.nl.
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A DESTINATION SWOT ANALYSIS WHICH SPEAKS FOR ITSELF ...